Artur Lubin — Senior Product & UX Designer

Lending Website Redesign

Product design for a consumer lending brand: credit line, consumer loan and business financing, with clear terms so people know what they are choosing.

Product & UX Designer · 2025 · Fintech, Lending UX, UX/UI Design

The challenge

When they arrived, users couldn’t quickly tell a credit line from a consumer loan, or work out which one they needed.

Offers and conditions were scattered, so choosing felt like guesswork, and trust dropped before the application even started.

The solution

I split the two products into separate structures and flows, so each has its own clear entry point.

The main decisions:

• a dedicated hero with a clear offer for each product,

• an explanation of how the products differ, in visuals and text,

• a simpler three-step application for the consumer loan,

• the calculator and limit selection as the main way into the credit line,

• a business financing landing that reuses the same structure, calculator and three-step path.

The result

Separate landing pages for the credit line and the consumer loan, a limit selector, a three-step application path and recommended products, designed for desktop and mobile.

• Credit line landing (Desktop): The credit line offer opens the page: a headline, a visual of the available limit and one primary action. The product is explained before any application begins.
• Credit line landing (Mobile): The same credit line offer on mobile: one message, one visual and one primary button, readable without scrolling.
• Consumer loan landing (Desktop): The consumer loan has its own landing with a dedicated offer, kept visually and structurally separate from the credit line.
• Terms & application steps (Desktop): Loan terms laid out in short blocks, followed by a numbered three-step path to submit an application.
• Consumer loan landing (Mobile): The consumer loan offer on mobile, built with the same structure as desktop so the two products stay easy to tell apart.
• Credit limit selection (Desktop): A slider to choose the credit limit, with the conditions shown before the application starts.
• Product recommendations (Desktop): Recommended products (a car, shopping and more) as ideas for using the loan, followed by the reasons to choose the brand.
• Why choose the brand (Desktop): The brand’s main benefits as a grid of short cards, with partner logos underneath.
• Business financing landing (Desktop): A full-page landing for business financing on the same system: a hero with a loan calculator, four short benefit cards, recommended products (a credit line and a mortgage loan), tabs with useful information, a three-step path to a business loan, a blog, an FAQ and a callback form.

lubinartur@gmail.com · LinkedIn · CV (PDF)